Reading stats
Every sent article has a How it did button in the overview. It shows:
- what percentage opened your email;
- how many people clicked;
- how many unsubscribed;
- a list of the links people clicked.
My experience: your audience has fixed habits, and those numbers don’t vary much from edition to edition. The click list is the most interesting; that’s where you see what your readers really respond to. The rest I hardly ever look at, for fear of writing to please my audience.